Role and importance of Communications in Analyst Relations

Communications play an integral part in your efforts to maintain effective analyst relations.
Often with the dispersed presence constraint, telephonic reach outs and written communications prove to be the most used modes of interactions with the analyst community and found to be the best working ones.
Written communication mostly works through emails.
Some emails get lost, some get treated as spam. How do you ensure an effective communication medium and continue the intended influence?
There are a few best practices that I have come across in my professional experience in this space and thought of sharing with the YOU.

1. Keep the communication as direct and relevant as possible. For a manufacturing domain focused research analyst, information on your telecom offerings may or may not be of interest.
2. Keep the communication concise. Analysts are already bogged down with loads of information sharing and with the capacity of an extra-ordinary human being can only assimilate till a limit. For detailed discussions, open up the verbal communication medium
3. Put numbers in graphical format so that it is easy to absorb
4. Keep the communication out of overt sales messages and instead should bring out much of business and technology value
5. Give client references wherever possible. This will help engage both the communities to open up a common discussion platform of your interest
6. Experiment with different communication avenues- emails, newsletters, corporate blog notes should all aid here
7. Keep the messaging consistent and periodic

And last but not least- spell check twice!!!

After all the hard work and efforts you put in, you would not want the analyst to come back with grammatical/spelling corrections:-)

Think from the analyst perspective and provide what is in demand....

The next blog would aim to highlight the verbal communication mode in detail...